#OneNightStandard - Standing Out Among the (Hotel) Crowd
July 8 2015
Now that the summer season is in full swing, we find ourselves being a lot more social. With endless concerts, music festivals, street fairs and summer vacations abound, we're bound to need a last minute hotel at some point after a crazier-than-expected night.
The Standard Hotel has taken all of these things into consideration and created a mobile app to help you book last minute hotel rooms at discounted rates. They believe you should hold your standards high when booking for one night. And you know what? We agree!
To help promote the One Night Standard App, the Standard Hotel - Highline here in NYC commissioned us to help promote the launch of the app by designing a One Night Standard condom, offered to hotel patrons to help engage users of the app.
The Standard Hotel created a super engaging campaign featuring Instagram videos by well known patrons of the chain, to this incredibly hilarious One Night Standard decision tree to help guide those last minute should-we-take-this-upstairs moments. And now, you've got condoms gratis.
Be sure to enjoy those one night stands this summer and as always, be safe!