You know barebacking isn't safe, right? Fighting STDs in the state of Alaska
June 8 2015
In case you go overboard, wear a condom!
In 2014, a report was released indicating a steady incline in the number of chlamydia and gonorrhea cases across the state of Alaska. Compared to the rest of the country, Alaska's rate for new cases of these STDs was 80% higher than the national average.
In an effort to battle the increasing rates of STDs and new HIV cases in the state, the Alaskan Department of Health & Social Services initiated a condom distribution program to help decrease the number of new HIV infections by 25% by 2016.
Armed with 24 designs related to Alaskan culture, we helped iKnowMine.org and the government of Alaska further their "Wrap It Up Alaska" campaign with a fun and effective condom campaign created to battle this epidemic within the local communities.
Ensuring that your campaign is relatable is important to its effectiveness. The 24 designs feature images and sayings relevant to the Alaskan lifestyle. Implementing this type of marketing strategy captures the attention of its recipients and encourages engagement within the Alaska community.
Once the recipient of the message has been engaged, using the marketing tool as an opportunity to educate also helps to further the message. Inside of the packaging, there are instructions on how to wear a condom. Fun facts are an effective strategy that are sure to capture the attention of your audience.
"Open carefully- no scissors or teeth please!"
The purpose of the Wrap It Up Alaska campaign is to educate, engage, and establish the idea that both protection and sexual health are accessible throughout the Alaskan communities. These condoms are made available to educators and healthcare providers throughout the state. This engagement campaign was very well received last year and continues to expand on a yearly basis.
The Wrap It Up Alaska campaign featuring our custom condom envelopes rides on the notion that your message is only as effective as the package on which it is delivered. With the encouragement to get tested and to know your status, this type of campaign is sure to slow the spread of STDs & HIV, and ultimately, can save lives.
How will your organization market to your audience? #MarketingMondays